30 March 2007

A PR practitioners worst nightmare

Notice anything wrong in the picture?? One small letter missing makes a large news story (West Virginia NIT Champions Wear Misspelled T-Shirt). This is the type of thing that keeps me up at night - oh the horror.

1 comment:

Anonymous said...

Good lord! How embarrassing! Yes, this is a painful sight to see. That could only happen to a team from a state that is well-known for its poverty, lackluster education and absence of economic opportunities.

Two of my cousins went to WVU, both of my parents are from West Virginia and I have numerous relatives who still live there. OUCH! I'm sure all of them winced when they saw this story. I know I did.